Do I Really Need a Website or Social Media Presence?

If you're a small business owner, chances are this question has crossed your mind at least once. Maybe you've been getting by just fine with word-of-mouth referrals, repeat customers or a storefront on Main Street. Or perhaps the idea of creating content, learning algorithms, or managing yet another thing sounds overwhelming. Totally understandable.

But in 2025, having some kind of digital presence isn't just a nice-to-have. It's a must-have. Don't worry; that doesn't mean you need to become an influencer overnight.

Let's examine why it matters and how you can implement it in a way that makes sense for your business.

Why Your Business Needs a Website  (Even a Simple One)

Think of a website like your digital storefront. It works for you 24 hours a day, 7 days a week, even when you're closed, sleeping, or on vacation.

• It builds trust. When someone hears about your business, the first thing they'll do is Google you. They might wonder if you're legit if they can't find a website.

• It answers questions before they're asked. Hours, pricing, services, booking info, etc. It should all be there. This saves you time answering the same calls and emails every day.

• It helps you show up in search results. A website helps you do that.

• It's 100% yours. Unlike social media platforms, your website isn't controlled by algorithms or ad budgets. You own the space.

  
  

What About Social Media?

Social media is like the community bulletin board. Except it's way bigger. It's where you can engage with potential and current customers, share updates, and let your personality shine.

• It keeps you top of mind. Even if someone isn't ready to buy today, seeing your posts reminds them you're there when they are ready.

• It's free marketing. While paid ads are helpful, you can build a solid following with organic posts, behind-the-scenes content, and customer testimonials.

• It builds connection. People love supporting businesses that feel human. Show your face, your story, and your why. It really makes a difference.

• It meets people where they already are. Your customers are likely scrolling Instagram or Facebook anyway. Why not be part of their feed?

  
  

You Don't Have to Do It All

The good news? You don't have to be on every platform or have a super fancy website. Here's a simple starter strategy:

1. Create a basic website. One page with your services, hours, contact info, and a few photos is plenty to start.

2. Pick one social platform. Choose where your customers hang out most. For a boutique, maybe Instagram, or Facebook for a local service provider.

3. Post consistently, not constantly. Gauge what is most effective for your audience.